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| The Global Business Game is an active, practical and involving way to learn about business. There are a number of games in this series. Depending on the game chosen, you will be making real business decisions either about production runs, introducing products to new markets, advertising programs, starting a business from the ground up and the financing of all operations. These simulations compress time and accelerate learning while also highlighting the need to quickly analyze and respond to the industry's competitive forces. |
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| You will be competing in either the television set, washing machine, motor scooter or retail clothing industries. Some markets and product segments are growing and some are stagnant. Local and worldwide possibilities are available to the firms that seize the opportunities and design a strategy that results in long-term success. As smart as you are, your competitors will be trying to do the same thing. |
| You will be assuming the management of a television set, motor scooter or washing machine manufacturer or the owner of a start-up clothing retailer. The manufacturers have been successful in their home countries but there are many markets that can be entered. If you are a retailer, you are going to go through all the steps it takes to create and run a new business. You will have plenty of strategic options available. Whatever game you will be playing in the end it all comes down to you and your decisions. Your firm's success rests on how well you design and implement a strategy that outsmarts the competition. To come out on top you must deliver earnings and dividends to your company's shareholders. |
| Good luck! Good profits! |
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